![]() In addition to O'Leary's investment, the co-founders raised other money. "But we knew we had an idea that had legs - in our gut we knew that - and it was just perseverance and determination to figure out how to make this thing work." The "Shark Tank" bump "Nothing about those early days seemed sustainable," says Taranto. In addition to delivering wilted produce, Taranto remembers struggling to keep the business afloat through Hurricane Sandy, which hit New York City at the end of October 2012, and an ill-advised (and failed) attempt at building their own refrigeration unit from scratch. ![]() It was a real humbling, difficult, challenging start." "We launched in mid July in Manhattan in sweltering 90-degree heat," he says, "and these boxes of salmon and basil would arrive on people's doorsteps just soggy and gross. "I would buy salmon and basil and package it up and put it in FedEx boxes and hand deliver it to the FedEx store, and we had exactly zero repeat customers in our early days." ![]() "While Josh developed the website and built out the payment gateways so we could take credit cards, I would go to the local grocery store," says Taranto of the pre-Karp era.
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